The Lott launches first major brand platform in four years with ‘The World Needs Wonder’ via Special and dentsu Queensland
December 9 2025, 11:05 am | | No Comments
The Lott has launched a new brand platform ‘The World Needs Wonder’, its first major masterbrand shift in fo…
Ash Barty hits the streets as an Amazon Flex delivery partner in new social campaign via Herd MSL
No Comments
Amazon Flex has launched a new campaign featuring Grand Slam champion Ash Barty in a social film, created by Herd MSL...
Bestads Best of the Week Reviewed by Felix Richter, Global Chief Creative Officer, Mother
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
The Lott launches first major brand platform in four years with ‘The World Needs Wonder’ via Special and dentsu Queensland
No Comments
The Lott has launched a new brand platform 'The World Needs Wonder', its first major masterbrand shift in four years...
Nicky Bryson joins Telstra as new Head of Creative Excellence
No Comments
Telstra has appointed renowned strategist Nicky Bryson as its new Head of Creative Excellence.
Flow appoints globally experienced leader Kim Raicevich and scales client service offering
No Comments
Independent media agency This is Flow has further strengthened its leadership team, with the appointment of...
Havas acquires independent media agency Kaimera
No Comments
Havas has announced the acquisition of Kaimera, an award-winning, independent media agency recognized for its expertise
Today the Brave launches ‘The Naughty Nice Emporium’: a subversive in-store Christmas experience where Santa decides your fate
No Comments
After the success of ‘Among the Brave’, Today the Brave is closing out the year with a new festive project...
Motion Sickness recruits top talent to fuel growth across New Zealand and Australia
2 Comments
After a strong year of growth and industry recognition including two Cannes Lions Grands Prix, and new client wins such
Ogilvy New York CCO Samira Ansari reveals lecture topic for Copy School next week; Only a few spots left, secure your place now
No Comments
Chief Creative Officer of Ogilvy New York, Samira Ansari, Guest Lecturer for next week’s Copy School 2025, has...
Heckler’s documentary film TRUE SOUTH to premiere at Westpac OpenAir Cinema in 2026
No Comments
Ahead of its national cinema release in 2026, independent creative studio Heckler has announced that its landmark...
‘A Creature with Comforts’: MG’s debut ute lands in Australia with new campaign via Queen Charles
No Comments
MG has recently launched the MGU9 into Australia under a new campaign “A Creature with Comforts’ created by Queen Charle
Countdown to FREE Entry to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Friday 19 December
No Comments
CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an age
Campaign Brief Creative Circle: What’s hot in December?
No Comments
This month features DDB Sydney's Matt Chandler, Nina East, Paul Gregson, Sharon Edmondston, Ant Melder + Katelyn Testa.
Posca Hydrate hits the streets with new ‘The Elixr To Fix Ya’ Summer campaign via AFFINITY
No Comments
This summer, Posca Hydrate is hitting the streets harder than a gladiator in full armour.
VANDAL uses plant DNA to power landmark New Year’s Eve projections
No Comments
The City of Sydney has engaged leading creative studio VANDAL to deliver the creative direction and innovative...
Vale Legendary TVC producer Cheryl (Chez) Gough: “Australian advertising has lost one of its very best and a central figure of Australian advertising’s golden age.”
December 8 2025, 9:41 am | | 6 Comments
After a great career at The Palace she joined the hilariously funny director Ian McKenzie and helped the Palace even mor…
TCL retains UMM and SOMO to lead MARCOM and digital strategy
No Comments
TCL Electronics Australia has reappointed independent creative communications agency UMM and digital marketing...
Half Eaten Donut drives record results for SXSW Sydney 2025
No Comments
Independent Australian digital marketing agency Half Eaten Donut has delivered record-breaking results for SXSW Sydney..
The Oasis Ball plugs into ‘Electric Dreams’ in Perth on Friday 15 May 2026 for a night of neon
No Comments
Power up your look as the 2026 Oasis Ball takes a bold leap back to the vibrant, neon-drenched 1980’s.
2026 Predictions: AI, Retail Media and the Ad Revolution
No Comments
Partner content - With the pace of technological change accelerating across the advertising and media landscape...
Airwallex celebrates McLaren Star Lando Norris’ Historic F1 win in major OOH screen takeover
No Comments
Airwallex, the Australia-founded leading financial platform for modern businesses, has delivered one of the country’s...
IKEA marks arrival in NZ with ‘IKEA, Everywhere’ campaign via Havas Host and Mindshare NZ
No Comments
A global icon arrives in New Zealand, meeting Kiwis with cultural understanding, local relevance + nationwide excitement
Sunday Gravy appoints John Minty as chief financial officer
No Comments
Sunday Gravy has announced the appointment of John Minty as its new Chief Financial Officer, bringing more than three...
Vale Legendary TVC producer Cheryl (Chez) Gough: “Australian advertising has lost one of its very best and a central figure of Australian advertising’s golden age.”
6 Comments
After a great career at The Palace she joined the hilariously funny director Ian McKenzie and helped the Palace even mor
One Green Bean celebrates 18 years
No Comments
Havas Village Australia’s creative communications agency One Green Bean (ogb) has spent nearly two decades turning...
Tightknit Studio launches outsourced marketing model with social enterprise Thankyou
No Comments
Creative agency Tightknit Studio has developed a new service model with social impact brand Thankyou, beginning with...
David Vale: Production is Creative – How Collaborative Departments Deliver Better Work
No Comments
By David Vale - Managing Director & Founder: HSLR Creative Productions
The NRMA sets new benchmark for sustainable advertising with new EV campaign
No Comments
The NRMA has launched a new campaign which encourages Australians to consider switching to an electric vehicle (EV)...
McDonald’s Netherlands embraces the “terrible” side of Christmas in new AI spot via TBWA\Neboko
1 Comment
TBWA\NEBOKO has put a bold creative twist on the holiday season for McDonald’s Netherlands, steering away from the...
Celeste Barber encourages Aussies to ‘Get Your BOOIE On’ at Woolies in new spot via M+C Saatchi
No Comments
M+C Saatchi has launched the latest campaign for Celeste Barber’s BOOIE Beauty, now officially on shelves at...
Town Square creates ripple effect for Snowdome Foundation’s Snowball fundraising event
No Comments
Independent creative agency Town Square has partnered with the Snowdome Foundation for its annual major fundraising...
SILVER SPONSORS
MOST VIEWED
LATEST ISSUE
Countdown to FREE Entry to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Friday 19 December
December 8 2025, 1:10 pm | | No Comments
CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an ag…
Pembleton launches Evil Ray: A sun protection company calling the sun out for what it is – an evil entity trying to kill us all
No Comments
Pembleton has unveiled its latest brand creation, Evil Ray — a nationwide launch designed to shake Australians out of...
Initiative and Road Safety Commission WA bring road safety to life via regional art
No Comments
Adam Barker, Creative Partner at Gatecrasher Advertising created the designs, with the artwork brought to life by...
Corey Swaffer appointed AADC’s new co-president as Paul Kitching’s two-year term ends
No Comments
The Adelaide Advertising & Design Club (AADC) has appointed Corey Swaffer (right) as its new Co-President for 2026...
Naples-born pizzeria L’Antica Pizzeria Da Michele appoints Agent99 as Australian PR agency
No Comments
Award winning independent PR agency Agent99 has announced the addition of iconic L’Antica Pizzeria Da Michele pizzeria..
Publicis Groupe marks 100 years in new film and anniversary documentary via Publicis Conseil
No Comments
Publicis Groupe has launched its annual 'Wishes' film, marking a significant milestone as it approaches its 100th...
City of Perth brings Chrissy to life in new ‘Christmas Lives Here’ campaign via Wildlings
No Comments
The City of Perth has unveiled its 2025 Christmas TV campaign, created by Perth agency Wildlings, which brings the...
Green Industries South Australia celebrates a sustainable future… and the plastics aren’t invited in bold new campaign via SAUCE
No Comments
Green Industries SA has launched a new statewide campaign via SAUCE, celebrating South Australia’s continued global...
Prezzee launches two new Magical Moments experiences in time for the festive season
No Comments
To help recapture the holiday spirit, Prezzee is bringing a touch of AI-powered magic to Christmas with the launch...
Bestads Best TV of the Week: Orange’s ‘Whatever Your Christmas’ via Publicis Conseil, Paris
No Comments
The film was chosen by this week's guest judge Jindai Joseph, Executive Creative Director at Elite Media, New York.
Major brands join Inclusively Made to drive better disability representation in marketing; Thinkerbell crowned Inclusive Agency of the Year
No Comments
Today, Inclusively Made has announced new additions to its group of foundation partners, including some of the...
CampaignLab celebrates 10 year milestone with promotion of Thalia Mills to General Manager
No Comments
Independent creative communications agency CampaignLab is celebrating its ten-year anniversary with significant...
“More Ways to Move”: VIDA unveils new campaign to mark opening of the new Metro Tunnel via VML
No Comments
The Victorian Infrastructure Delivery Authority (VIDA) has unveiled “More Ways to Move”, a landmark campaign via VML.
Flinders University roll out ‘fearless’Stranger Things campaign via Atomic 212°
No Comments
Media agency Atomic 212° and Flinders University have launched a major integrated brand campaign timed to coincide...
The meaning of –196 revealed in surreal new campaign for Suntory via Droga5 Sydney
No Comments
Why do they call it -196? It’s a question that’s puzzled plenty of Aussies ever since this cult classic from Japan...
Deakin University launches ‘Together’ platform to rally alumni and raise $150m via Three Scoops
No Comments
Deakin University has unveiled its new philanthropic and engagement platform, ‘Together’, marking the university’s...
Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?
October 30 2025, 1:05 pm | | No Comments
Even after introducing our no-anonymous-comments policy last year, Campaign Brief continues to attract huge audiences ac…
Petaluma launches ‘Delight is knowing’; Vinarchy’s new campaign platform via HSLR.
No Comments
Vinarchy has unveiled a new campaign platform for Petaluma, created in collaboration with HSLR Creative Productions.
Australian Pork appoints Enigma after media review; ends eight years with Slingshot
No Comments
Enigma will take up the reins of the domestic fresh pork marketing, including the famous Get Some Pork On Your Fork camp
Retail media campaign tips from Amperity, MixIn, Criteo and Vinarchy Wines
No Comments
Partner Content - At a recent retail media panel session, leaders gathered to discuss a recent retail media campaign...
Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops
No Comments
Crafted with the same hops used in Otherside’s beer. Proceeds supporting the Movember Foundation.
Aussie expat director Kim Gehrig helms Apple’s accessibility film ‘Designed for Every Student’
No Comments
Apple has launched a new accessibility short film worldwide for International Day of Persons with Disabilities...
Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and NZ
No Comments
Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...
Eagle Eye promotes APAC executives as regional growth accelerates
No Comments
New customers and ongoing momentum prompts Asia Pacific changes.
Update your FREE Bestads Profile with these 4 steps and stay ahead in the industry in 2026
No Comments
To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...
Director duo ‘SEQUEL’ join Haven’t You Done Well for commercial representation
No Comments
Haven’t You Done Well, the Australian production company founded by Aunty Donna, has signed director duo SEQUEL for...
As TABOO turns 25 Founder Andrew Mackinnon passes the torch; steps into chairman role
No Comments
As TABOO celebrates its silver anniversary, Founder and CEO Andrew Mackinnon has announced he’ll be stepping down
Amazon Ads and Seven take the win at UnLtd: Open golf tournament
No Comments
The annual UnLtd: Open golf tournament brought over 300 industry golfers of all levels together to swing, drive and...
Cannes Lions launches LIONS Sport: A two-day global forum on creativity in sport
No Comments
Taking place 24–25 June 2026 during Cannes Lions, the two-day programme will unite leaders from across brands...
Just a few days left. And far fewer places: Last call for Copy School 2025
1 Comment
If you’ve been meaning to sign up, consider this your tap on the shoulder...
Destination Wollongong’s new ‘Why Bother?’ tourism campaign surpasses 500,000 views
No Comments
Destination Wollongong's bold new “Why Bother?” destination marketing campaign has generated significant community...
Shift 20 Initiative launches new ‘80 for 20’ campaign and initiative via PHD and Special
No Comments
The Shift 20 Initiative has launched 80 for 20, a new program designed to accelerate disability representation in...
19 Crimes brings Ashes banter to Brisbane Airport in new billboards via TWE X Splash
No Comments
19 Crimes is welcoming cricket fans to Brisbane for the 2nd Ashes Test with a cheeky billboard via Treasury Wine...
Farm Angels breaks through $500K fundraising goal with flanno season campaign via Sunny
No Comments
A powerful blend of storytelling, influencer support and multi-channel media strategy has helped national charity...
The 47th AWARD Awards launches with new campaign via Bear Meets Eagle on Fire
No Comments
Entries are now open for the 47th AWARD Awards, APAC’s benchmark for creative excellence, supported this year by a...
Coopers Original Pale Ale launches new ‘Reserved for Good Mates’ campaign via Sunday Gravy
No Comments
Coopers Brewery is giving its most iconic beer, Original Pale Ale, a personality as real as the people who drink it...
Let’s Just Meet at the Pub… Again: MADC’s Non Events Series returns 5:30pm Tuesday, December 16, The Corner Hotel Rooftop, Richmond
No Comments
After the roaring success of last year’s groundbreaking achievement in organising absolutely nothing, the MADC has...
Bestads Best of the Week Reviewed by Jindai Joseph, Executive CD, Elite Media, New York
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Following the Omnicom-IPG merger 303 MullenLowe rebrands back to 303
No Comments
Following the Omnicom-IPG merger the IPG-owned MullenLowe name has been retired globally, and as a result, Attivo Group-
Hype Republic produces unique ‘Bound By Legacy’ film for Sydney Roosters x adidas collaboration
No Comments
Gold Coast production company Hype Republic, has launched a powerful new 90-second brand piece that showcases a new...
Specsavers sounds the alarm in playful marketing campaign via TBWA\Melbourne
No Comments
Specsavers has launched a new trade marketing campaign via TBWA\Melbourne, that dials up the wit and humour of the...
Allegro unveils a modern fable about parenthood + imaginary friends in Xmas spot via DDB Warsaw
No Comments
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from...
Save the Children tells us what really matters this Christmas in global campaign ‘The One Delivery that Matters’ via Ace of Hearts, London
No Comments
This Christmas, Save the Children and Ace of Hearts present The One Delivery that Matters - a global campaign that...
Tassal and Budgy Smuggler launch ‘Seafood Summer’ event via Communicado + Havas Host
1 Comment
Tassal has officially declared the start of Australia’s Seafood Summer with help from agency partners Havas Host and...
North appoints Emotive as new creative agency
No Comments
The win tasks Emotive with developing a new brand platform, go-to-market strategy, and creative campaign.
EA deploys a Music Creator Hit Squad for the Battlefield 6 launch via BRING Agency
No Comments
To celebrate the global launch of Battlefield 6, EA Australia set out to go beyond traditional gaming audiences and...
SunRice Group marks 75th anniversary with new corporate brand identity via Hulsbosch
No Comments
Hulsbosch has unveiled SunRice Group's new brand identity to mark 75 years of growth, innovation + regional commitment.
Brookfarm wishes Aussies a Good Morning in new out of home campaign via Something™
No Comments
Byron Bay premium muesli makers Brookfarm has launched 'Good Morning', a new campaign with Something™ designed to...
Omnicom folds DDB Australia into Clemenger BBDO to form Australia’s largest agency
2 Comments
Sheryl Marjoram in Sydney and Mike Napolitano in Melbourne have been appointed Co-CEOs. Lee Leggett will move into a reg
Hard Rated Brings the Heat Across the Ditch Yet Again with New Stunts & Activations via Droga5
No Comments
Once Hard Rated found its guy, Grayson, the brand went all-in to get him home. A helicopter banner flew over Sydney Harb
Having Cover-More travel insurance is ‘like having mum on holiday, without having mum on holiday’ in new campaign via Supermassive
No Comments
Australia’s leading travel insurance provider Cover-More, and independent agency Supermassive, have today revealed the f
Havas Host Executive Creative Director Sebastian Vizor departs after 20 months
No Comments
Campaign Brief can reveal that ECD Sebastian Vizor has departed Havas Host 20 months after joining.
Make a bid for this original Dame Edna dress to support the Reject Repoly campaign
No Comments
RePoly is appealing the NSW Independent Planning Commission’s decision to reject a massive plastic processing factory in
Strat Expands into Sydney, Appoints Tessa Mahoney as Growth & Partnership Director
No Comments
Strat has expanded into Sydney, appointing senior industry leader Tessa Mahoney as Growth & Partnership Director to...
Levande rethinks retirement with abseil down Australia’s tallest retirement village via Adhesive
No Comments
Communications agency, Adhesive has marked its first project with retirement living provider, Levande, with a...
Intrepid Travel and Tourism and Events NT showcase low season adventures in the Red Centre in new campaign via Alt/shift/
No Comments
New campaign highlights authentic, immersive experiences.
Berlin Perth launches national campaign to ask a simple question: “Who decides Food?”
1 Comment
The campaign poses a simple question: If our food strategy is shaped mostly by industry, who will it truly serve?
Archetype Australia promotes Chynna Lao and Shishira Bindiganavile
No Comments
Archetype Australia has promoted two key team members as the agency continues to grow its work with technology brands...
Sudeep Gohil departs KPMG Australia after more than eight years for new adventures in 2026
No Comments
Gohil’s career has spanned both agency and entrepreneurial roles. He spent eight years at Droga5, helping launch the Syd
The Simpsons back NZ’s biggest dog rehoming in Greyhounds as Pets’ new campaign via Special NZ
No Comments
The Simpsons have lent their support to New Zealand’s biggest dog rehoming effort, in a new nationwide campaign...
NZTA Waka Kotahi calls time on drink driving excuses in ‘Booze Maths’ campaign via FCB NZ
No Comments
The campaign plays on the mental calculations people make to convince themselves they are fine to drive.
Former DDB NZ Head of Business Management joins BcgCrave as new Managing Director
No Comments
Purpose-led creative agency BcgCrave has made one of the most significant leadership appointments in the New Zealand...
Honda Australia names Special, Zenith and Burson to lead new integrated agency village
No Comments
Honda Australia has announced a new agency village model designed to elevate the brand’s marketing, communications...
Wealth Maximiser appoints Mr Wolf as lead creative agency
No Comments
Sydney based challenger brand agency Mr Wolf has been appointed as the lead creative partner for Wealth Maximiser...
Rebel Bakehouse launches new look and brand in NZ via Bellwether Agency and Tuckshop Studio
No Comments
New Zealand baker Breadcraft's wraps brand Rebel Bakehouse has launched its fresh new packaging across New Zealand...
VistaPrint partners with Save-A-Dog Scheme for new ‘Every Pet Deserves a Christmas’ campaign
No Comments
This Christmas, VistaPrint is partnering with Save-A-Dog Scheme (SADS), a Melbourne-based no-kill rescue organisation...
TRA promotes Terri Hall to newly-created Managing Partner, Australia role
No Comments
Research and Insights agency TRA, has announced the promotion of Terri Hall from Managing Partner, Sydney to the...
Sydney’s creative + production industry gather for the CB Festive Drinks at the Tilbury ~ kindly sponsored by Vandal, Alt.+T&DA and Music Mill
No Comments
The Tilbury is buzzing today as Sydney’s creative and production community comes together for the Campaign Brief...
Sydney artist Chris Yee featured on Black T Shirts Podcast at sold-out SXSW Sydney session
No Comments
Following a sold-out live session at SXSW Sydney as part of MIK Studio’s acclaimed Show Notes series, the Black T...
The Bon gets stranger in Maxibon collab with Netflix’s Stranger Things via SICKDOGWOLFMAN
No Comments
the campaign leverages the Maxibon 'Born Different' brand platform to deliver an unexpected and stranger collaboration..
Bestads Best TV/Film of the Week: D&AD’s ‘Is Creativity Dead or Alive?’ via Uncommon, London
No Comments
Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...
ADFEST 2026 Lotus Awards opens call for entries: Early Bird Deadline – 19 December 2025
No Comments
The Early Bird Deadline is Friday 19 December 2025, with a Regular Deadline of Friday 9 January 2026.
Hawke’s Brewing Co. launches new Hawke’s TROPICALDI XPA in collaboration with ALDI Australia
No Comments
Hawke’s Brewing Co., founded by creatives Nathan Lennon and David Gibson, has collaborated with ALDI Australia on a...
Monster Sauce + director Frank Carroll expose the chaos of DIY pest control for Envirapest
No Comments
The campaign follows a series of domestic scenarios where well-meaning residents attempt to tackle different house...
Perth content agency Lush set to close its doors after 18 years, on a post-PADC Skulls high
No Comments
Clare Reid, Lush’s recent CEO and Head of Communications will be launching her own entity, Longform Creative, in July.
Spinach State of the Nation events highlight the opportunity for brands in ‘enshittification’
No Comments
Spinach’s annual ‘State of the Nation’ event saw Spinach clients join the agency’s leaders for a look back at the...
Virgin Active appoints Connected Media as lead media agency for Australia
No Comments
Independent agency Connected Media continues its strong new business run, being appointed by Virgin Active as its...
Adland Surfs for Good at UnLtd’s Big Kahuna
No Comments
80 adland surfers recently paddled out for UnLtd's Big Kahuna surf event at Manly Beach - a day dedicated to surfing...
Havas PLAY expands across Australia and New Zealand to build ‘cultural playgrounds’ connecting brands to communities
No Comments
Havas Group Australia and New Zealand (ANZ) has expanded its Havas PLAY proposition across the region, introducing a...
Omnicom completes acquisition of Interpublic
No Comments
Omnicom has today announced the successful completion of its acquisition of The Interpublic Group of Companies, Inc...
HERO Adds More Creative Firepower With Award-Winning Senior Duo Anais Read and Katelyn Testa
1 Comment
HERO has further bolstered its creative ranks, with the addition of former Ogilvy, VML and Publicis senior creative...
DAIFF announces Gen AI film winners; releases dataset mapping a new creative landscape
No Comments
Australia’s first DISRUPT AI Film Festival (DAIFF), held at ACMI in Melbourne, has announced its inaugural Gen AI...
McDonald’s sabotages Christmas across the UK in mischievous ‘Grinched’ campaign via Leo UK
No Comments
McDonald's UK, in collaboration with Leo UK, is unveiling "McDonald's Christmas Grinched", a nationwide festive...
Thinkerbell’s Marcus Byrne releases definitive guide for creatives for Google’s Nano Banana Pro
No Comments
Google’s Nano Banana Pro (Gemini 3 Pro Image) has just landed, shaking up the creative landscape by using...
Sam I Am welcomes Director and Photographer Charlie Grant to its roster of artists
No Comments
Artist management and production company Sam I Am is thrilled to announce the addition of Charlie Grant, British-born...
Team owners Hugh Jackman and Ryan Reynolds drop new video backing BONDS Flying Roos
No Comments
The Bonds Flying Roos have today unveiled two major new partners, with monday.com and Blueberry joining Title Partner...
Boost Mobile goes harder than a bin chicken in new ‘Works Its Arse Off’ campaign via WiredCo.
No Comments
Just how hard does your mobile provider work? Does it go harder than a bin chicken on a Friday night? Harder than a...
Flux Animation Lands Back-to-Back Emmy Nods with Disney’s ‘How Not To Draw’
2 Comments
Flux has received its second consecutive Emmy nomination, with Disney’s How Not To Draw recognised in the Outstanding...
FCB Aotearoa strengthens strategy offering with hiring of Liam Norris as Strategy Director
No Comments
FCB Aotearoa has appointed Liam Norris as Strategy Director, continuing the agency’s momentum after a sustained period o
Smith & Western celebrates award haul at the Transform Awards ANZ 2025
No Comments
Leading independent Australian owned sonic branding agency Smith & Western has capped off a standout year with two...
Bear Meets Eagle On Fire and 2045 make the cut at the shortlist stage of the 2025 Epica Awards
No Comments
The Epica Awards, which is represented by Campaign Brief in Australia and New Zealand, has announce the shortlisted...
Adelaide Economic Development Agency appoints NATION to create Adelaide’s new city brand
No Comments
NATION, one of Adelaide’s eminent independent creative agencies, has been appointed by the AEDA to lead...
Award-winning creative director duo Robert Boddington and Jack Robertson join Special
No Comments
Special has strengthened its creative firepower with the appointment of creative director duo...
Global indie micro-network DO. AGENCY further expands its global footprint by acquiring stake in UK creative agency THE ELEPHANT ROOM
No Comments
Clients are increasingly looking for independent partners who can offer a creative solution on a global scale
Fiji Airways elevates travel through sound with first-ever Sonic Branding created by Havas Host and Massive Music
No Comments
The team deliberately moved away from the usual tropes of airline audio branding, creating something distinctively its o
Red Rooster claims the Aussie summer table with Roast at the heart of its summer campaign via Leo
No Comments
At a time when Australians are feeling the pinch, Reds has chosen to hero an existing TVC that continues to resonate hig
Burson promotes HS Chung as CEO, Asia-Pacific
No Comments
Burson, the global communications agency purpose-built to create value for clients through reputation, has announced...
Damon Stapleton: Advertising. Ideas are easy. It’s the caring that costs.
No Comments
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ
Woolies celebrates Cricket Australia partnership in new TVC starring Alex Carey via M+C Saatchi
No Comments
Woolworths has launched a TVC with M+C Saatchi, featuring its new cricket ambassador Australian Men's International...
Bestads Best of the Week Reviewed by Jack Nunn, Creative Partner, DDB Sydney
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Andy Gilroy: Why now’s the time for agencies to zoom out, not add on
No Comments
By Andy Gilroy, VP APAC, Cape.io
24HRBP appoints Cameron Gregson to lead new executive coaching capability
No Comments
Business growth consultancy 24 Hour Business Plan (24HRBP) has appointed seasoned executive leader Cameron Gregson as...
Penny Fowler joins Bastion Advisory Board as it eyes new phase of growth
No Comments
Bastion, one of Australasia’s largest independent agencies, has announced the appointment of Penny Fowler to its...
Disney’s Stitch brings extra Chrissy mischief to Westfield’s ‘Creatures of Christmas’ via AKQA
No Comments
Crash-landing into the spotlight of Westfield’s 2025 Christmas campaign, ‘Creatures of Christmas’, launched earlier...
The Athlete’s Foot evolves ‘Fit For Every Run’ platform with refreshed campaign via ICON
No Comments
The Athlete’s Foot has partnered with ICON Agency to evolve its flagship Brand and Back to School campaigns, building...
Jaywing integrates RQ Media and Three Scoops; repositions under new growth model
No Comments
Award winning agency, Jaywing, is integrating media and performance agency RQ Media and creative marketing agency...
Omnicom and Interpublic receive unconditional clearance from the European Commission
No Comments
Omnicom Group Inc. and The Interpublic Group of Companies, Inc. have announced that the European Commission has...