Woolies celebrates Cricket Australia partnership in new TVC starring Alex Carey via M+C Saatchi

Woolworths has launched a TVC with M+C Saatchi, featuring its new cricket ambassador Australian Men’s International Cricket Team star Alex Carey.

 

The campaign captures the excitement of the Australian summer and reinforces Woolworths’ long-term commitment to the sport, where it serves as the Official Fresh Food Partner of Cricket Australia.

The TVC reflects the shared commitment between Woolworths and Cricket Australia to foster the next generation of Australian cricketers with Woolworths Cricket Blast participants featured in the spot.

Woolworths continues to support cricket from the grassroots up, recently renewing its partnership with Cricket Australia to remain the naming rights sponsor of the Woolworths Cricket Blast program, which helps hundreds of thousands of kids get active and build a lifelong love of the game.

Says Sarah De La Mare, Woolworths’ Head of Community & Sponsorships: “We’re excited to partner with Alex Carey to celebrate this incredibly exciting summer of cricket. Not only is he an Aussie wicket keeping legend, but he’s also a cricket dad to Louis and Clementine who both play Woolworths Cricket Blast.

“It’s the full circle of cricket, and allows us to demonstrate how we support cricket from the grassroots right through to the Australian men’s and women’s teams.”

The campaign connects Woolworths fresh food with the energy, enjoyment, and community spirit that defines the Australian summer and fuels players from the backyard to the biggest stages.

Woolworths
Michael Laxton Interim Chief Marketing Officer, Woolworths Group
Brid Drohan Stewart Fresh Marketing Director, Woolworths
Sarah De La Mare – Head of Community & Sponsorships Woolworths Group
Hayley Mein – Marketing Communications Manager Woolworths

Creative Agency: M+C Saatchi Group
Chief Creative Officer – Steve Coll / Emma Robbins
Executive Creative Director – Simon Parkin
Creative Director – Millicent Malcolm
Copy writer – John Lestuzzi
Art Director – Tameem Hassan
Senior TV Producer – Amanda Collins
Client Partner – Gemma Troup
Senior Account Director – Lewis Harvey

Production company: Resolution
Director: Josh Logue
Executive Producer: Mitchell Carr
Producer: Richard Halsted
Editor: David Zandberg
Post production: Resolution Design

 

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