The Lott launches first major brand platform in four years with ‘The World Needs Wonder’ via Special and dentsu Queensland

The Lott has launched a new brand platform ‘The World Needs Wonder’, its first major masterbrand shift in four years, created in collaboration with Special and dentsu Queensland.

 

The platform repositions The Lott around the idea of reigniting imagination and possibility, celebrating the sense of anticipation that comes with every ticket. The launch film, directed by Fiona McGee through Revolver, leans into that emotional territory, inviting Australians to reconnect with a feeling of wonder.

To support the creative, dentsu Queensland has rolled out a broad-scale media plan spanning TV, cinema, YouTube, SVOD, BVOD, Meta and TikTok.

Nicola Pappadopoulos, client director at dentsu Queensland: “This is a true partnership built to amplify possibility through a powerful storytelling platform. ‘The World Needs Wonder’ has been brought to life through an integrated media approach that works hand-in-hand with creative, sparking curiosity and creating moments of imagination. We’ve focused on premium, high-reach placements to capture attention and encourage Australians to pause, imagine, and share the feeling of possibility,”

David Liddell, Head of Brand Portfolio at The Lott: “The Lott is woven into the fabric of Australians’ daily lives and is one of the country’s biggest retail networks. This campaign is about celebrating and positioning The Lott as the nation’s number one supplier of wonder. ‘The World Needs Wonder’ acknowledges the role we play in communities everywhere as a trusted constant in an ever-changing world.”

The Lott
CMO: Andrew Shepherd
General Manager Marketing: Ben Johnson
Head of Brand Portfolio: David Liddell
Senior Marketing Manager: Elizabeth Trott
Senior Brand Manager: Siobhan McCann
Brand Manager: Tahnee Mayall
Assistant Brand Manager: Rachel Morrissey
Head of Performance Marketing: Nathan Pedwell
Performance Marketing Manager: Apostolos Keramidas

Special
Partner & CEO: Lindsey Evans
Partners & CCOs: Tom Martin & Julian Schreiber
Partner & CSO: Bec Stambanis
Managing Director: Sasha Firth
Executive Creative Director: Ryan Fitzgerald
Head of Film + Content: Sophie Simmons
Creative Team: Magnus Flynn & Toby Moore
Design Director: Dan Jones
Social Creative Team: Mia McGuire & Imogen Smith
Strategy Director: Leigh Arbon
Senior Business Director: Phoebe Peralta
Senior Business Manager: Jess Osrin

Production Company: Revolver
Director: Fiona McGee
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Producer: Alex Kember
DOP: Sam Chiplin
Production Designer: Alex Holmes
Costume: Eliza Godman
Casting: Citizen Jane
Editorial: The Editors
Editor: Mark Burnett
EP/Managing Partner: Nicoletta Rousianos

VFX: Fin Design + Effects
VFX Supervisor: Mikey Brown
VFX Producer: Jasmine Thurtell
Colourist: Edel Rafferty

Music Composition + Sound Post: Sonar Music
Nathaniel Kiwi – Social Content Director/DOP/Editor

dentsu Queensland
Integrated Client Lead: Kelly Jack
Client Partner: Monique Gerada
Client Director: Nicola Pappadopoulus
Senior Client Executive: Mollie Jennings

 

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel